![]() The eBay catalog relies on product identifier information, and it is now mandatory for many categories, but even if you are selling in a category which does not require it, if you are not currently including UPC, EAN, ISBN or MPN/Brand in your eBay listings, you should start now because it is excellent for eBay SEO. The use of product identifiers will boost your visibility on eBay and make your eBay listings appear higher on search engines like Google. Selecting the right eBay category will make sure your products show up in relevant product searches and will be easier to be found.Ĭonsider using the eBay category feature finder tool to find and use as many recommended item specifics as possible, and the ones that best describe your items. Once your products have all the necessary information, it's important to list them in the right place. These details appear at the top of your listing description and the side navigation of eBay category pages, making it easier for buyers to find the products they want. Specifics can include information such as brand, size, color, material or style. Item specifics play a crucial role in eBay SEO. This outdated technique for catching customer attention will only irritate modern customers and is seen by Cassini as a bad practice. Special characters are still sometimes seen in eBay titles. Using other brand names with phrases such as “just like” breaches eBay rules and weakens customer engagement, so would damage your eBay SEO. This information is helpful to customers and eBay Seo. Your eBay SEO will benefit from qualifiers such as designer, material or color. Titles which read as a pile of keywords thrown together are bad for eBay SEO. Writing in a smooth, easily readable way will get you a good engagement rate. One of the very best eBay SEO keyword research tools to ensure you are including the words customers use to search for an item is Terapeak. Good eBay SEO product titles use the words customers search when they want the exact item you are selling, not something similar or related to it. If you pad out your item description with broader search terms, you increase exposure but dilute customer engagement and damage your eBay SEO. It can be clicking on the listing, going into the item description, looking through the photo gallery, watching an embedded video, watching or buying the item. There are many different engagement signals that eBay's Cassini uses to decide how engaging a listing is. ![]() If the customer then adds another keyword or uses category filters, and your listing is a result again, that’s a second impression. ![]() Even if your listing is result 22 on a page where the customer only looks at the first 2 results, being on the page counts as an impression. From this, it determines how relevant your listing is, and where it ranks in eBay search results.Įvery time a customer searches a keyword which brings up your listing, Cassini counts this as an impression. ![]() Cassini decides your ranking not only on your listing title but also on how customers engage with it.Ĭassini compares the number of impressions your listing has, with the level of engagement. Many people advise to try and improve eBay SEO by filling the 80 characters with as many keywords as possible. A good eBay item title uses core product keywords that describe the item.ĮBay gives you 80 characters to write your product title. ![]()
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